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Elaborate Guidelines on Selecting Marketing Dissertation Topics


Your dissertation must be a valuable contribution to the field of your study. If you specialize in marketing, the task of choosing an interesting and relevant topic will be rather difficult, as there is a lot of research done on this subject.

The following guidelines will help you find a topic that will help you write a truly good dissertation and assist your career in the future:

  • Choose a topic that interests you.
  • The quality of the dissertation will be much higher if you are actually interested in the research. You will work on this piece of academic writing for a long time, and interest will allow you to stay focused. This kind of dissertation will say volumes about you and will make a good impression on prospective employers.

    If the topic that you genuinely like has already been explored, choose another angle. This will make your research more valuable as it will be introducing fresh look and original ideas in the field.

  • Choose a topic that you know well and have written about previously.
  • This requirement is not necessary, but it will make the research easier and will increase the quality of the dissertation.

  • Don’t make your topic too narrow and specific.
  • This will limit the things you can elaborate on in the dissertation. A broader topic will allow you to show some creativity and impress people with your ability to make connections between different issues explored in your dissertation.

  • Research the subject before making it your essay topic.
  • Your interest in the issue alone is not enough to create a dissertation that will be truly relevant. You will need to do some research into the subject you consider choosing and make sure that there is enough research material and you have enough ideas to make this important piece of academic writing truly worthy.

  • Look into the latest marketing news to pinpoint the issues that are considered important.
  • This will ensure that your dissertation will indeed be a valuable input in the field.


Get Professional Assistance

Choosing dissertation topic is a matter of great importance, so it will be wise to seek assistance from those who have more experience in the field. You can use the services of specialized websites, turn to your professors or even seek advice of actively practicing marketing specialist.

Do not limit yourself to the topics that you can think of looking through your notes. Search for inspiration studying specialized literature and attending marketing seminars. Use every opportunity you get and make new contacts in the field. This will help you in your future job hunting.

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